Module 1 Recording
This module’s three segments stimulate creativity, show how to leverage core competencies in the service of innovation, and help guide the individual’s entrepreneurial spirit to profitable new business ventures. In Segment 1’s Thinking-and-Seeing-Anew lab, participants develop their perspective-taking skills to help build a foundation for creative thinking. Segment 2 uses principles of guided emergent design to consider multiple archetypes and iterative and experiment through multiple innovative business models to generate competitive advantage. And Segment 3 walks participants through proven steps for identifying new business opportunities and then helps participants capitalize on those opportunities by building innovative business models.
The following topics will be covered: (1) thinking and seeing anew, (2) design thinking, archetypes, and re-defining key competitive advantage, and (3) discovering new opportunities and developing innovative business models
Module 2 Recording
Customer shopping behavior and product preferences have been changing drastically due to business disruption. This module examines how managers should manage changing customer behaviors and the role of digital marketing in this changed environment.
The following topics will be covered: (1) how customers think, act, and choose; (2) customer shopping behavior; (3) the role of sensory factors in influencing customer experiences; (4) fundamentals of website design; (5) fundamentals of social media management and (6) trends and tools in digital marketing
Module 3 Recording
Supply chain management is critical to keeping organizations viable and operating during normal times and times of disruption. Supply chain managers engage in every facet of business – planning, sourcing, purchasing, production, transportation, storage, distribution, and customer service – to deliver customer value while controlling expenses, boosting sales, and optimizing profits.
The following topics will be covered: (1) Fundamentals of supply chain management; (2) Fundamentals of productivity in supply chain management; (3) Optimizing supply chain performance; and (4) Trends and advances in supply chain management
Module 4 Recording
Data, machine learning and AI have created a tremendous revolution within the business world over the last decade. These ideas, concepts and tools will remain critical in any post-crisis scenario. This module will provide an overview of these ideas and illustrate applications in healthcare and social media analytics using post-crisis scenarios.
The following topics will be covered: (1) Overview of Data, Machine Learning and Artificial Intelligence (2) Examples of how these can play a role post-crisis (2) Healthcare Analytics during and post-COVID (3) Social Media Analytics during and post-COVID.
Module 5 Recording
This module uses finance and accounting principles to assess the impact of the crisis on firms’ operations and to provide a post-crisis financial action plan to ensure business continuity and generate greater business value.
The following topics will be covered: (1) conduct a business impact analysis and assess financial solutions for post-crisis business continuity and value generation ; (2) analyze financial statements to identify strengths and weaknesses in the firm’s financial position, strengthen the firm’s post-crisis cash flow, and manage challenges and seize opportunities created by the crisis; and 3) assess post-crisis pricing strategies and model the cost-volume-profit (CVP) relation for products to enable efficient budgeting and to conduct "what-if" strategy analysis
The module will provide Excel templates that participants can use in their specific contexts.
Module 6 Recording
Enterprise risk management (ERM) and cyber security are rapidly growing and evolving business disciplines that seek to enhance an organization’s resiliency in both normal and crisis periods. This module will provide an overview of these disciplines and how their concepts apply during COVID.
The following topics will be covered: (1) How firms manage risk; (2) Drivers of value from risk management; (3) How ERM can help us ask better questions to mitigate risk impacts and exploit opportunities; (4) What is cyber security? (5) What are cyber threats, vulnerabilities, and controls? (6) How do firms manage cyber security?
Module 7 Recording
Market Disruptions are a common part of business cycles. While it is difficult to see the pattern when you are in the event, markets follow a repeatable three phase pattern following a disruption. In this course module the following topics will be covered: (1) when to shift your messaging; (2) how to identify customers who will and can buy from you and (3) develop a practical understanding of tools you can use to plan for the next disruption.