Module 4 Resources
Segment 1:
A brief overview of some of the trends in big data
https://www.usf.edu/business/documents/insights/vol-i-big-data-analytics.pdf
The Judicial Decision Making Example
https://www.pnas.org/content/108/17/6889
Bias in Predictive Models
https://science.sciencemag.org/content/366/6464/447
Lessons from the Netflix Prize
https://dl.acm.org/doi/pdf/10.1145/1345448.1345465
Utilizing TV Viewership to Predict Presidential Elections
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4605455/
Segment 2:
Examples about what happens during crisis:
Segment 3:
Healthcare examples about searching for the (new) truth:
Segment 4:
Social Media Analytics during and post-COVID
Pepsi Ad: https://www.youtube.com/watch?v=uwvAgDCOdU4
Pepsi Ad Story: https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html
Covid-19 advertisements: https://www.youtube.com/watch?v=vM3J9jDoaTA&feature=emb_title
Most liked photo on Instagram: https://www.cnbc.com/2019/01/14/an-egg-has-overtaken-kylie-jenner-as-most-liked-instagram-post-ever.html#:~:text=A%20photograph%20of%20an%20egg,her%20daughter%20Stormi%20last%20year.